How to Grow Your Business on Instagram: 6 Best Strategies
Instagram is one of the most valuable tools for businesses. From a fringe network that most businesses regarded as a waste of time, it turned into a powerhouse with over 800 million monthly active users.
But you probably know this already. After all, you’re logging into your Instagram account every day, trying to create and post quality content that will get your handmade business in front of the right audience. It’s hard and tedious work. And, although you know that the benefits far outweigh the effort, you can’t wait for the moment your profile will turn into a money-making machine.
Well, we have some good news for you. You can grow your Instagram profile sooner than you may expect.
There are many ways to actively grow your account, but if you are just getting started you want to focus on the most essential Instagram growth tips. So how can you grow your Instagram quickly? Keep reading below!
The Best Instagram Strategies to Grow your Profile Quickly
1. Create an Accurate Bio
Here’s the hard truth: You won’t get any new followers if the people that visit your profile have to think hard to understand what you do. Yes, you should be creative when describing your business, but don’t sacrifice accuracy for the sake of wittiness. Tell prospects loud and clear what you can do for them and link to your website or latest blog post.
Be careful if you use emojis in your bio and ensure that they are an accurate representation of your business.
2. Share Only Your Best Photos
A lot of Instagram influencers joke around about how they take 50 different pictures before they post something. However, there is some truth behind their words. Instagram is a visual platform and users expect to see high-quality photos. Poorly lit or low-quality images translate into laziness and unprofessionalism. Sure, one shaky photo that you sneaked during an event is acceptable and can make your brand look genuine, but that should be the exception, not the norm.
Pay close attention to clarity, focus, and composition. You could also keep your color scheme uniform by using the same filter. That could give your profile a cohesive and unique look.
3. Consistency Matters
If you want to grow your Instagram profile, then you should make it a habit of posting content every day. Create a content calendar and brainstorm some ideas in advance to make it easier to keep pace. Or leverage popular hashtags. For example, snap a photo of people working hard for #MotivationalMonday or share a memory for #ThrowBackThursday.
4. Create Content That Resonates with Your Audience
Photos of food are extremely popular on Instagram, but are they relevant to your audience? Of course, not! You are a handmade business, and people expect to see pictures of your latest jewelry, clothes or pots and not snaps of your breakfast.
It may sound like obvious advice, but you’ll get surprised to learn how many businesses ignore their audience’s profile in favor of trends. Sure, a photo with a few trendy hashtags might generate some buzz, but that’s not an effective long-term growth strategy.
5. Don’t Use Generic Hashtags
Hashtags are like a double-edged sword. They can boost your visibility but also bury your profile if you don’t know how to use them. Users hate generic or spammy hashtags, such as #followme, #tagsforlikes, #pretty or #lovely and are quick to ignore the profiles that abuse them.
So, be creative and specific. To help take the headache out of finding the right hashtags we have created list of over 300 creative hashtags for handmade artists, entrepreneurs, photographer, event planners, fashionistas and bloggers. Grab it below!
6. Never ever “buy” followers
Say it with me. “I promise to never ever buy followers!” Those apps or sites that ask you to buy coins or points to buy followers are not legit and will ultimately gain you nothing. In fact, Instagram will even shut down accounts that have a certain number of followers but extremely low engagement. When you buy followers you may see your “followers” number jump up but your engage will not match your followers.
Now, while is is not a good idea to ever buy followers, there are some great Instagram services out there that will help you grow your account 24/7 without you ever having to lift a finger. We have personally used both Quicker Social and Social Envy. These services will interact on your behalf with your target audience to grow your account with real followers. Most accounts will grow by 500-1000 a month!
Conclusion: Be Unique
Instagram can be an excellent channel for your handmade business. It has everything you need: a growing and engaged audience and a robust visual platform. What matters is that you learn how to leverage all these aspects. Hopefully, these tips will give you a head start and help you grow your profile in no time.
What would you add to this list? Share your thoughts or questions with us below!